CI for Small Teams
Enterprise CI programs have dedicated analysts, expensive tools, and big budgets. You have none of that. Here's how to compete anyway.
The Minimum Viable CI Program
Week 1: Foundation
Identify top 3 competitors
Set up pricing page monitoring
Create one battlecardWeek 2: Distribution
Share battlecard with sales
Set up Slack alerts
Get feedbackWeek 3: Refinement
Update based on feedback
Add most-requested content
Expand to 5 competitorsWeek 4: Systematize
Weekly update cadence
Monthly win/loss summary
Quarterly strategy reviewHigh-Impact, Low-Effort Tactics
Set Up Competitor Newsletters
Subscribe to every competitor email
Create a dedicated inbox
Weekly scan for updatesGoogle Yourself (and Them)
Set up alerts for your company + competitors
Monitor search result changes
Track review site activityBefriend Sales
Weekly 15-min sync
"What are you hearing about [Competitor]?"
Share what you've learnedLeverage Community
Join industry Slack communities
Follow competitor employees on LinkedIn
Participate in relevant subredditsTools Under $100/month
Free
Google Alerts
LinkedIn (basic)
Competitor emailsPaid (Worth It)
3RA Entry ($79/mo) — full monitoring
G2/Capterra tracking
SparkToro (audience research)---
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