Rails A, B, C: A New Framework for CI
Most CI programs conflate what changed (fact) with what it means (interpretation) with what to do (action). This causes confusion, mistrust, and slow decisions.
The Problem
A typical CI alert: "Competitor raised prices 15%. This shows they're confident. We should raise prices too."
What's wrong?
The Rails A, B, C Framework
Rail A: What Changed (Public Facts)
Purely observational. What actually happened?No interpretation. Just facts.
Rail B: Your Context (Interpretation)
What does this mean for *your* company?This requires judgment and expertise.
Rail C: Actions (Recommendations)
What should we do?This requires authority and accountability.
Why Separation Matters
Trust
When facts are clearly separated from opinions, teams can trust the facts even if they disagree with interpretation.Accountability
Who said what? Interpretations can be challenged. Facts cannot.Speed
Different rails can move at different speeds. Rail A should be automated. Rail C requires human decision.Implementing Rails A, B, C
In Your CI System
In Your Process
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3RA separates signals from interpretation. See how →