Tutorial: Create a Battlecard from Scratch

Create a Battlecard from Scratch

This tutorial shows you how to create a battlecard that sales will actually use.

Understanding Battlecard Structure

A good battlecard has:

Step 1: Gather Intelligence

Before writing, collect:

From 3RA

From Sales

From Customers

Step 2: Write the Quick Reference

This goes at the top—scannable in 30 seconds.

Include:

Step 3: Add Differentiators

For each differentiator:

Step 4: Handle Objections

Common objection format:

Step 5: Set Competitive Traps

Questions that highlight competitor weaknesses:

Step 6: Define Walk-Away Scenarios

Sometimes the competitor is a better fit:

Step 7: Review and Publish

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